When put into practice the first BRS distinctive that stewardship is primarily relational, not financial, can provide a great cure for anxiety about the future.

We help our clients focus on relationships and transform their retirement goals into a simple question:

“How much do you need in savings to fund your living expenses through death.”

Note that it’s not a net worth goal of $X million. (What’s your number?).

It’s not a goal to save enough so that you can spend an amount equal to 80% or 90% of your highest income earning years until you die.

Have you noticed how most advertisements by financial advisors and firms subtly play off your fears of not having enough money in retirement?

This is a common selling technique backed by psychological and neurological research on perennial human fears related to safety and security. The ads are designed to tap into your “lizard” brain, that deep part inside of you that reacts instinctively either with a “flight” or “fight” response.

As advisor fiduciaries who must earn your trust, we do not believe that selling ourselves or services through fear-based, anxiety-producing techniques is right. It’s not how we want to be treated by those who advise us.

And we do not believe it builds the kind of trust between an advisor and client that should be built. At the most fundamental level, we do not believe it values relationships over finances. If you think about it, you really don’t want an advisor who stokes your fears to move you to decisions that might put his financial interests ahead of yours.   

So what we do is flip the motivation for planning around by emphasizing its relational core. Instead of negative, fear-driven reasons for decision-making, we help our clients cultivate a vision of life motivated by positive, trust-driven planning.

What we and our clients have discovered is that this kind of relationally driven stewardship becomes the cure for financial anxiety. And it creates a freedom from money worries rooted in unhealthy self-focus and fears about the future, liberating clients into living a life of self-giving for the good of others.

Clients find their minds and their time freed up. Their talents and experience become more and more available to serve others. And, being assured that they have enough to live on until they die, they realize that they have much more financial and other resources available to help others, as well. Once our clients realize that they have more than enough in retirement savings to live on, they begin to experience the liberty of finding the kind of deep-rooted, soul-satisfying joy that comes from being a generous steward.

This is the cure for financial anxiety induced by the American Dream.

We at BRS believe stewardship is about relationships. Careers, reputation, financial stability, and personal goals are all important pursuits. However, none should come above our relationships with family, friends, and our community. Our relationships are the cornerstone by which we leave a positive impact and lasting legacy.

Put Relationships First